I’m Rida Tariq, a Lahore-based fashion model and digital creator with a master’s in mass communication. Over the past 6–7 years, I’ve been actively working in the industry — collaborating with brands, managing creative shoots, and building my identity in the world of fashion and media.

From starting as a passionate creator to becoming a recognized name, my journey has been shaped by consistency, creativity, and growth. Being a part of Tamasha Season 4 added a new dimension to my presence in media and entertainment, bringing wider recognition and new opportunities.

As the founder of VisualsbyRida, I’ve had the opportunity to not only create but also lead — producing visual content, directing shoots, and helping brands bring their ideas to life through storytelling and aesthetics.

With years of experience in shoots, brand collaborations, and creative direction, I continue to evolve and express my vision through meaningful work.

Recently, I launched my own beauty brand, Ellor — a reflection of my passion for elegance, creativity, and self-expression.